AV for Facebook Marketing 101 1.0

In this in-depth Facebook Marketing course, you learn the tools, tips and tricks to get the maximum exposure from Facebook!

Are you getting the most reach with your Facebook page?

Facebook has developed very sophisticated marketing tools. What started out as a simple "social network" has quickly become one of the most incisive and targeted marketing enterprises in the online space. In this 30-tutorial course you learn how to build, administer, share, promote and advertise your brand, your products and yourself utilizing Facebook`s ever-growing collection of social marketing tools.

To start, trainer Matt Vanacoro takes you through the initial process of designing a page. He explains the terminology, navigation, nomenclature and philosophy that collectively make-up the Facebook user experience. From there you learn all about page administration. This is where you manage your Status, Content, Updates, Tags and more. Matt – a talented photographer and musician in his own right – also explains how to upload, share and manage all kinds of media files.

But that`s just the beginning! Next, it`s time to do some promotion. The next 15 tutorial section shows you how to connect to the vast Facebook audience by designing targeted ads and quick promotions. You also learn how you can organically activate a network of Friends and build up your collection of "Likes". This synapse-like reach is supported by Facebook`s detailed analytics. Matt explains how you can analyze and exploit your Facebook stats to constantly expand your social reach!

So dig in and master Facebook now!

Table of Contents:

1. Introduction: Why Facebook?
2. Facebook Terminology and Navigation
3. Profile vs. Page
4. Philosophy of a Page
5. Starting a Page: Preparation
6. Starting a Page: Execution
7. Page Info
8. Page Settings
9. Administering Your Page
10. Page Status Updates
11. Page Photo Updates
12. Uploading and Tagging a Video
13. Editing, Pinning and Deleting Posts
14. Creating Events
15. Creating a Page Offer
16. Inviting People to Like Your Page
17. Inviting Non-Facebook Friends
18. Sharing Your Page
19. Including Your Page in Posts
20. Promoting Your Page in Profile Posts
21. The Ad Manager
22. Creating an Ad
23. Demographics and Payment
24. Quick Promotion for More Page Likes
25. Boosting Posts
26. Insights: Likes, Reach and Engagement
27. Insights: Post Performance and Page Comparison
28. Managing Communication with Your Audience
29. Compartmentalizing Your Activity with Apps
30. Keeping Your Page Relevant